AIG Web Methods

Best Time of Year to Start a Marketing Campaign

Pencil sketch of a small business desk with a wall calendar showing a snowflake, spring blossom, summer sun and autumn leaf, a coffee mug and an open notebook

When is the best time of year to start a marketing campaign? What winter, spring, summer and fall each offer a Philadelphia area small business, and how to build a calendar around your own season.

What to Look for in a Marketing Agency Contract

Pencil sketch of a desk with a signed multi-page service agreement, a fountain pen, reading glasses, keys, a coffee mug and a potted fern

What to check in a marketing agency contract before you sign: ownership, how results are defined, term length and exit fees, ad spend versus agency fees, and Google Business Profile ownership.