AIG Web Methods handles your social media presence — consistent branded content, engagement strategy, and posting schedule across the platforms your customers actually use — without you spending hours on content creation every week.
For local service businesses, social media isn't about going viral — it's about social proof. When a prospective customer finds your business, one of the first things they do is check your Facebook or Instagram. An active, professional presence tells them you're established, trusted, and currently in business. A dead profile — or no profile at all — sends the opposite message.
Regular social media presence also supports your local SEO. Google Business Profile posting is a direct ranking signal. Facebook engagement builds brand awareness in your service area. Consistent content keeps your business top-of-mind when someone who's seen your posts needs your service.
AIG Web Methods manages the entire content process — so your profiles are active and professional without you spending a single hour on content.
We build a monthly content calendar tailored to your services, seasonal offers, and local market. You see the plan in advance, approve it, and we handle everything after that — writing, design, scheduling, and publishing.
Every post uses graphics branded to your business — your colors, your logo, your look. No stock templates that look like every other local business. Consistent, professional design that builds brand recognition over time.
We post on a consistent schedule — typically 3–5 times per week across your platforms — so your audience always has fresh content and Google and Facebook algorithms continue to surface your profile in local feeds.
GBP posting is a local search ranking signal that most businesses ignore. We manage weekly GBP posts as part of your social media program — so your listing is always active and current while your organic search visibility improves.
We monitor your profiles for comments, messages, and reviews — alerting you to anything that needs your attention and managing routine engagement on your behalf so no customer feels ignored.
You receive a monthly report showing reach, engagement, follower growth, and top-performing content — in plain language. No vanity metrics. Just a clear picture of what's working and what we're testing next month.
| Component | What's Included | Frequency |
|---|---|---|
| Content Calendar | Monthly content plan: topics, post types, seasonal offers — reviewed and approved before publishing | Monthly approval |
| Custom Branded Graphics | Every post uses graphics branded to your business (logo, colors, style) — no generic stock templates | Every post |
| Facebook Posts | News, offers, job highlights, seasonal content, customer engagement posts | 3–5×/week |
| Instagram Posts | Visual content, before/after photos when available, branded graphics, story-style content | 3–4×/week |
| GBP Posts | Service offers, updates, seasonal content posted directly to your Google Business Profile | Weekly |
| Engagement Monitoring | Comment responses, message alerts, review flag notifications | Daily check |
| Monthly Report | Reach, engagement, follower growth, top-performing content in plain language | Monthly |
| Phase | What Happens | Outcome |
|---|---|---|
| Month 1 | Brand audit, profile setup/optimization, first content calendar, posting begins | Active, professional presence established across all platforms; baseline metrics set |
| Month 2–3 | Consistent posting rhythm; first engagement patterns identified; content refined | Audience growth beginning; GBP posting contributing to map ranking signals |
| Month 3–6 | Content library building; seasonal campaigns; following and brand recognition growing | Social proof visible to prospective customers who check your profiles before calling |
| Month 6+ | Compound trust signals; consistent GBP posting activity contributing to local rankings | Social presence that converts searchers who verify you on Facebook before dialing |
| Business Type | Fit | Notes |
|---|---|---|
| Home services with visual work (landscaping, roofing, remodeling) | Excellent | Before/after photos generate high engagement; real work is the best content |
| Businesses with regular repeat customers | Strong | Social keeps you top-of-mind between service calls; a direct driver of referrals |
| Businesses building in new service areas | Good | Consistent posts signal activity in those areas; builds community recognition |
| Businesses with dead or inconsistent profiles | Strong | Active profiles send trust signals immediately; dead profiles actively hurt credibility |
| B2B or commercial services | Good | LinkedIn management available for businesses targeting commercial or professional clients |
| Service | Why It Works Together | Combined Result |
|---|---|---|
| GBP Optimization | GBP posting is part of the social program; photos and content cross-posted across platforms | Consistent activity across all Google-visible channels; stronger map ranking signals |
| Local SEO | Social content builds brand mention signals; GBP posts are a direct local ranking factor | Organic rankings reinforced; searchers converted by trust signals before they even call |
| AI Automation | Social scheduling and content posting can be integrated into the broader automation stack | Consistent posting maintained automatically; minimal manual effort from your team |
| Website Design | Social posts link to specific service pages; consistent brand across social and your website | Social traffic directed to pages built to convert; unified, professional brand presence |
Tell us about your business. We'll review your online presence and identify your top 3 opportunities — no pitch, no pressure.
Book a free 30-minute call. We'll look at your current social presence, identify what's missing, and outline a management plan that fits your business — without you lifting a finger beyond the initial review.
