Did You Know? Essential Facts Every PMU Artist Should Know About Websites and SEO
AIG Web Methods
Why a Simple DIY Website Isn’t Enough for Your PMU Business
Did you know that a website built on platforms like Wix, Weebly, Square, or other popular website builders might look nice but often falls short when it comes to SEO and customization?
While these platforms are user-friendly and cost-effective upfront, they often lack the advanced features needed to rank well on Google and provide a seamless user experience. For PMU artists, where visual appeal and online visibility are crucial, a more robust solution is essential.
The True Cost of a Cheap Website
- Limited Customization: Platforms like Wix, Weebly, and Square offer limited customization options, which means your website might look similar to many others, making it harder to stand out in a competitive market.
- On-Page SEO Review: These platforms often have basic SEO tools, but they don’t offer the in-depth optimization capabilities that WordPress provides. Without proper SEO, your website might never appear on the first page of Google, making it difficult for clients to find you.
- Scalability Issues: As your business grows, you may find that a simple website can’t keep up with your needs, forcing you to rebuild or migrate your site—an expensive and time-consuming process.
DIY Website Platforms
While it’s possible, it’s much more challenging. These platforms offer limited SEO tools and don’t allow for the same level of customization and optimization that a WordPress website can offer. For competitive industries like PMU, a WordPress SEO website is far more effective in achieving high rankings.
A WordPress SEO website is more expensive because it offers advanced features, extensive customization options, and powerful SEO capabilities. It’s a long-term investment in your business’s online visibility and success, offering far more value than a basic DIY site.
Why Your Website Needs Ongoing Maintenance and Updates
Many PMU artists believe that once their website is built, their work is done. In reality, ongoing maintenance and content updates are crucial to keeping your website secure, up-to-date, and relevant. Regular updates ensure your site remains competitive in search rankings and continues to attract and engage clients.
The Importance of Regular Website Maintenance
- Security Updates: Regular maintenance includes updating plugins, themes, and security features to protect your site from vulnerabilities. This is especially important for WordPress sites, which are highly customizable but require ongoing security monitoring.
- SEO Updates: Google’s search algorithms are constantly evolving so after a Google Update, you might which means your website needs regular SEO updates to maintain or improve its rankings. This includes updating keywords, meta tags, and content to reflect the latest SEO best practices.
- Content Relevance: Even if your services don’t change often, regularly updating your content with fresh images, blog posts, or client testimonials keeps your site relevant and engaging. This also signals to search engines that your site is active, which can improve your rankings.
- Performance Optimization: Over time, websites can slow down due to outdated code, large image files, or other technical issues. Regular maintenance ensures your site remains fast and user-friendly, which is critical for retaining visitors.
Website Maintenance and Updates
Even if your services remain the same, regularly updating your website is important for maintaining security, improving SEO, and keeping your content fresh. This not only helps attract and retain clients but also ensures your site continues to rank well in search engines.
Ongoing maintenance may seem expensive because it involves continuous monitoring, updates, and optimizations to keep your website secure and competitive. A website is never truly “done” because the digital landscape is always changing, requiring regular updates to stay relevant and effective.
AIG Web Methods
The Importance of Google Analytics and Search Console for Your PMU Studio
Did you know that without Google Analytics and Search Console, you’re essentially flying blind when it comes to your website’s performance?
These tools are crucial for understanding how clients find your site, which pages are most popular, and where you might be losing potential clients. They provide insights that are essential for optimizing your website and improving your marketing strategies.
The Benefits of a Professionally Designed WordPress SEO Website
- Advanced SEO Capabilities: A WordPress SEO website allows for detailed optimization, ensuring that your site ranks well for relevant keywords and appears in local searches, driving more traffic to your business.
- Better User Experience: Professionally designed websites are easy to navigate, mobile-friendly, and provide a seamless experience for users, which keeps potential clients on your site longer and encourages them to book your services.
- Integrated Marketing Tools: A professional website can integrate with your CRM, social media accounts, and other marketing tools, making it easier to manage your online presence and marketing efforts in one place.
Professionally Built Websites
WordPress offers advanced SEO plugins, custom URL structures, and the ability to optimize every aspect of your site for search engines. This means better visibility in search results, more traffic, and ultimately, more clients.
While it might seem cheaper upfront, adding SEO to a DIY platform often doesn’t yield the same results as a site built with SEO in mind from the start. You may end up spending more in the long run trying to retrofit a DIY site to meet your needs.
AIG Web Methods
Why Bundling Services Saves You Money
Did you know that getting all your digital marketing services from one provider can save you a significant amount of money compared to piecing them together separately?
When you bundle services like website design, SEO, social media management, and CRM integration, you not only ensure that everything works seamlessly together, but you also benefit from package pricing, which is often much more cost-effective.
The Advantages of a Comprehensive Digital Marketing Package
- Cost Savings: When you bundle services, you save money compared to purchasing each service separately. This makes it more affordable to get everything you need to grow your business.
- Consistency: Having all your digital marketing efforts managed by one provider ensures consistency across your brand, making your business appear more professional and cohesive.
- Simplified Management: With everything handled by one team, you don’t have to juggle multiple vendors, making it easier to manage your marketing efforts and freeing up your time to focus on your clients.
Bundling Services
The exact savings depend on the services you choose, but bundling typically saves you 10-20% compared to purchasing services separately. Plus, you gain the added benefit of having a cohesive strategy managed by one expert team.
We recommend bundling website design, SEO, social media management, and CRM integration to create a comprehensive digital marketing strategy that covers all aspects of your online presence.
Contact Us
At AIG Web Methods, we’re dedicated to helping PMU artists grow their businesses online. Our professional WordPress SEO websites and bundled digital marketing services are designed to provide everything you need to attract and retain clients.
